SEO, Search Engine Optimization is a method to guide if a site is approachable to a search engine or not and to increase the possibilities of the site being found by the search engine. The main purpose of successful SEO is to get a top-ranking position in the results page of a search engine for example Google, Bing, Yahoo etc. If the site is placed in the top 5 rankings then it would be easier for the internet users to find and approach the site page because no one opens up all the rankings. It is natural to open up something which is easy to approach, so a website should be promoted or enhanced in such a way that it gets into the top ranking or positions as soon as it is developed.
SEM, Search Engine Marketing, mostly considered a vast term than SEO. It mostly deals with researching, developing, launching and placement of websites, while SEO deals only with the promotion of websites and their rankings. It also comprises of paid listings, search engine optimization, and other services and methods related to search-engine that help in the exposure, promotion and making the website easily approachable to the users.
SEM gives an opportunity to be paid on clicks, as in you get paid on the advertisement of the web site. The more you click for advertisement, the more you get paid. A successful campaign is that in which the ads are shown to the consumers who are specially looking for those kinds of products and services. It results in a very successful conversion rate.
SEO versus SEM, there is no competition between the two, as both are considered different mediums but SEO is said to be a component of SEM because of the vastness of the medium. But both mediums involve marketing so this can be a similarity between them.
SEO comprises of a one-time payment tracked by other side maintenance fees, making it an expensive business proposal for amateur or unqualified businessmen and dealers having an insufficient investment. While SEM on the other hand, is a paying job then SEO because you get paid for the usage. In SEM one can foresee the cost efficiency which is helpful to the amateur or young businessmen or dealers with a small amount of money. SEO has an ability to create organic promotion, which provides a sound usage to your website. It includes organic listings, highly beneficial if you want to get higher ranks, positions or placement on Google. While SEM prefers sponsored advertisement and planned a way or method of getting more trades or deals for you enterprise. SEO is an extravagant method that takes time in the first pay off, while SEM pays you per click advertisement so it doesn’t involve a long process unlike SEO.
SEO, Search Engine Optimization is considered a tricky component of SEM, Search Engine Marketing campaign. The collaboration of both has an effective impact on the promotion or campaign of your online enterprise as, both are equally essential for running an online business and one should have a complete knowledge of both mediums and should be able to distinguish between them.